Thursday, October 14, 2010

My Public Relations classmates’ ideas on Unobtrusive Research…

My classmate Steph Ferris blogged that “unobtrusive research goes on everyday, and sometimes we are conducting this research without even knowing” which I completely agree with – before I even knew what unobtrusive research meant, I was conducting it to gain information for behavioral protocol at my workplace, the dress code for college classes and fun things to do on the weekend through listening to people’s conversations, flipping through people’s facebook albums and people watching. The QU Chronicle writer Steph wrote about walked up and down dorm road watching people to gather information on the different fashion choices people from different states make. Steph brought up a valid point when she said bloggers often use unobtrusive research as inspiration for their own blog posts; for example, my roommate is an avid blogger about couponing and tips for saving money – she unknowingly conducts unobtrusive research by surfing other blogs to see what coupons and deals other coupon-ers are taking advantage of, then she writes about the most popular coupons of the moment (without the other bloggers knowing she obtained that information from them).

The execution of unobtrusive research has become a lot easier with the invention of the internet because people are able to gather information from people without those people’s knowledge which provides a great foundation for unobtrusive research to occur.  Another classmate, Katerina Torres, brought up some very thought provoking insights about the information you can draw from social media sources. Katerina wrote about the ability to uncover raw, open information about people from their social media sites, that they may not have shared with you in person because their facebook or twitter page is a place they feel comfortable expressing themselves freely; for example, if you ask John why he looks upset in person, he might just shrug it off and tell you he’s just having a bad day, however on his twitter page, he may reveal that he is grieving on the anniversary of his mother’s death. Katerina also brings up the opposing truth which can also exist with social media – the fact that people can be more self conscious about the image of themselves that they are projecting online and therefore they chose to conceal more information online about themselves than they would in person.  For example, Betsy may not choose to ‘like’ the Tv show ‘Hoarders’ on her facebook profile because she does not want people to judge her by it (even though she watches the show religiously in real life).        


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