Thursday, September 30, 2010

Commenting on Peer's Posts

I really enjoyed reading Sam Greitzer’s blog post ‘VMA’s 2010.’ I too watched the VMA’s this year from a public relations standpoint and was very impressed by the variety of performers MTV selected, their use of special effects and the smooth transitions between the presenters, the performers and the video clips. I agree with Sam that MTV did a fantastic job of utilizing social media, such as facebook and twitter, to advertise the show, as well as pacing out their press releases to maintain consist buzz about the show. The 2010 VMA’s was a huge success and had over 11,000,000 views which is proof of MTV’s faultless implementation of public relations strategies, particularly in using social media.          
Caryn Lieberman’s blog post on ‘Online Advertising Trends’ was very thought provoking – as an iPhone user myself, her example of the iPhone piqued my interest. With the smorgasbord of apps available to us at the tip of our fingertips and the internet being readily accessible, our standards of how advanced technology should be are raised. In order for products and services to catch our attention in this day and age, the advertisements need to break through the clutter of ads that use mediocre technology to get their point across to audiences. Nowadays, in order for an ad to catch the attention of viewers, it must flash, be able to show video footage of its capabilities and/or display views at different angles – a basic print ad is no longer enough. Social media is a great platform for expected new technologically advanced ads, for example, the flashing animated banners that appear on facebook are proven to attract a 25% increase in the number of response rates, according to Steve Hall, a social media enthusiast.    
         

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