This is my last blog post for my public relations research class. Ending on a positive note, this post is dedicated to recognizing the great job two of my peers did incorporating the use of experimental research into their topics.
My peer Roberta approached her topic of fashion with an experimental research mindset after reading an article about the development of an environmentally friendly clothing. Roberta blogged about the technique the designer/scientist, Suzanne Lee, and the material scientist, Dr. David Hepworth, used to test the materials that were to be used in the biodegradable clothing line. With the goal to be more eco-friendly, the clothes are made of all natural resources including vegetable and fruit composites. This Bio-Couture clothing line research started in 2006 and has produced three complete garments so far. This is great news for eco-friendly fashionistas!
Kayla, a fellow peer, also blogged about the use of experimental research in the fashion industry. Kayla wrote about retail testing being one experimental research method which many clothing stores use to test new clothing lines so that the stores can learn which lines the consumers react positively to and which ones consumers respond negatively to so that they are able to make informed decisions for their bulk clothing orders. This research method also provided information on what factors influence purchasing behavior in person and online. Kayla closed her blog by reinforcing the fact that all research methods are important to the fashion industry.